A seller’s dream to achieve brand recognition for their holistic products leads them towards creating an Amazon store instead of signing up as a general seller on Amazon. Being the world’s largest online marketplace with millions of active customers, Amazon offers the biggest platform for sellers to achieve their business goals. If you are also one of those sellers on Amazon intrigued to create a strong brand name then Set up Amazon storefront. This will be your first step towards creating a brand for your holistic products.
Amazon claims that anyone can create an Amazon store by following a few simple steps. But an expert intervention is essential in this phase and the next chapters of your brand creation for a strategic store formation, amid worthy market contenders on Amazon. Get in touch with a celebrated Amazon seller consulting agency that can stand by your side to offer end-to-end services. Despite the Amazon store formation, they are also involved in various marketing and promotional activities essential for boosting the visibility of the business.
Here are a few steps to successfully setting up an Amazon storefront—
A simple yet attractive design
The website designers and developers aim to create a simple interface. Visitors should find the web store easy to access and find all the relevant categories. Amazon stores must have a responsive website design for making it easy to use for customers using any device. Also, the website should be SEO-friendly. The creators should focus on Enhanced Brand Content to be used as product descriptions along with using professionally clicked product photographs.
Strategic product placements
The products are supposed to be placed according to the new launches and priorities. Though every product that the sellers have to display on their Amazon store is important, there’re a few that they want to keep on the banner and on the first page to drive the attention of the buyers. Likewise, the account managers place the products and shuffle them accordingly.
Product listing optimisation is necessary
After creating the product listings, the account managers optimise the listings with Amazon A+ content or Enhanced Brand Content, keyword optimisation, infographics, changing product photographs and so on. Strategic Amazon listing optimisation contributes immensely to increasing visibility and sales.
Mobile-friendly web store
Make sure that the Amazon store is 100% mobile-friendly. Presently, the majority of shoppers use the Amazon app for shopping. For the ultimate UI and UX, the developers keep an eye on the performance of the website. The site should b bug-free and ensure a fast computing experience. Smartphone visitors easily leave the sites failing to open on time or show the content perfectly.
Sponsored Ads Management
In collaboration with a reputed Amazon PPC management agency, the consultants provide the best-sponsored ads. They constantly monitor the ads and offer success data of driving more traffic to the Amazon stores by keeping track of the insights.
The seller’s collaboration with the Amazon consultants supports immensely in creating an Amazon store successfully.